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Book Synopsis
As the global economy and society undergoes a tectonic shift to post-industrial information society with knowledge capital as its new resource, marketing of services is concurrently experiencing a paradigm shift. This book blends the authors' decades of experience in the engineering consultancy service industry with scholarly excellence.

Marketing of Engineering Consultancy Services

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A Paperback / softback by Pradeep Kumar Chatterjee, Partho Chatterjee

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    View other formats and editions of Marketing of Engineering Consultancy Services by Pradeep Kumar Chatterjee

    Publisher: American Society of Mechanical Engineers,U.S.
    Publication Date: 30/03/2019
    ISBN13: 9780791861837, 978-0791861837
    ISBN10: 079186183X
    Also in:
    Consultancy Engineering: general

    Description

    Book Synopsis
    As the global economy and society undergoes a tectonic shift to post-industrial information society with knowledge capital as its new resource, marketing of services is concurrently experiencing a paradigm shift. This book blends the authors' decades of experience in the engineering consultancy service industry with scholarly excellence.

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