Description
Book SynopsisDescribes the rise of modernism from its beginnings in the Impressionist movement. This book reveals that market discourses were pervasive in the ideological defense of modernism from its very inception and that the avant-garde actually thrived on the commercial appeal of anti-commercialism at the turn of the century.
Trade Review"[Jensen] provides new dimension to our understanding of the construction of the canon of modernist art history... Jensen's most significant contribution is ... a wide ranging perspective on the development of the modernist canon that is based not on style but on the politics of exhibition and reception."--Marjorie Schreiber Kinsey, Nineteenth-Century French Studies "Jensen's fascinating research takes us into the complexity of Kunstepolitiks at the end of the nineteenth century and provides new dimension to our understanding of the construction of the canon of modernist art history."--Marjorie Schreiber Kinsey, Nineteenth-Century French Studies "Jensen's contribution lies in explicating how art is marketed like any other consumer product, without denying its beauty, originality, or transcendence. His study is useful to marketing scholars as an example of how other fields use marketing concepts and how marketing is viewed by the outside world."--Jonathan E. Schroeder, Journal of Macromarketing
Table of ContentsAcknowledgmentsIntroduction3Ch. 1"This painting sells"18Ch. 2"The circle of dealers"49Ch. 3Rhetoric from the Battlefield: Innovation and Independence81Ch. 4The Retrospective107Ch. 5The Juste Milieu International138Ch. 6Secessionism167Ch. 7The Rise of the Impressionist Weltanschauung201Ch. 8Der Fall Meier-Graefe235Postscript: 1905264Appendix277Notes279Index349
