Description
Book SynopsisThe tools found in "Marketing Masters" can be successfully implemented by entrepreneurs, Fortune 500 CEO’s, sales teams, and nonprofit executives. The business environment is constantly ravaged with changes---"Marketing Masters" provides creative strategies colliding the old school of marketing with today’s digital strategies connecting with the NOW generation. You will immediately convert consumers to customers, relationships into partnerships, and ideas into realities.
Trade ReviewConnie Pheiff is a force of nature. . .inspiring and teaching us with examples of how to exceed the expectation we have for ourselves as speakers and leaders. --Dr. Glenn Miya
Making profits requires more than having a passion, Marketing Masters can put you in the top 5% of entrepreneurial experts, or the top 5% of business profitability. -- Dan Miller, Coach and Author of 48 Days to the Work You Love
Connie is dynamic…her leadership is engaging, thought provoking, and inspiring! Connie’s expert knowledge provided answers and a call to action…her preparation, program, leadership, and pleasing personality! A+++++ ---Cindy Garren, American Red Cross Connie’s one-on-one coaching has been invaluable in getting my business off the ground. Business planning and marketing are second nature to this pro, she thinks of everything! Connie feels like my partner and to a new entrepreneur, this is very comforting. She gives so much of herself, is very supportive and has an amazing interest in my success. Thank you Connie, I couldn’t have done it without you. --Virginia Becker, Entrepreneur, electronic pet assistance directory (e-p.a.d) When Connie Pheiff speaks, her audience listens and learns! Connie was a popular speaker at the Called Woman Conference 2013, and what a story she has to share. It is the best kind of story of all--one with a surprise ending that will encourage and inspire you to discover your calling, overcome obstacles and live with passion. Connie's presentation sparkles and shines with her wit and powerful story. She is going to change your life! --Lynne Watts, President/CEO, The Called Woman Conference Connie translates the value of organizational effectiveness, inspires, and encourages others to define their personal success equation. Connie enlists support from others to accomplish individual and team goals. She strives to improve the values, behaviors, standards, and practices reflective of the entrepreneur’s vision and adapts leadership style to a variety of situations. Connie empowers tomorrow’s workforce. --Matthew Turowski, Esq., Rosenn Jenkins Greenwald, LLP Connie has demonstrated impressive organizational skills. We raised over $100,000 in one week and brought in new members and couldn’t have done it without her help. Throughout my travels, often the first comment made is one complimenting Connie’s talents and professionalism. --Lonnie Taylor, Senior Vice President, U.S. Chamber of Commerce Connie presented at the Foundation Center, Cleveland. She is an inspiration and thought leader. I learned a great deal from her to implement in my business. --Megan Quinn, Development Officer, The MetroHealth System Connie delivered a flawless presentation to our Chamber business membership full of wit and wisdom with an entertaining twist. I highly recommend her presentation when you are looking to inspire all audiences. --- Mari Potis, VP Events, Greater Scranton Chamber of Commerce Thank you, Connie. You led a really fabulous presentation. On their way out, many women were chatting about the tools and resources you provided…they were very enthusiastic going forward. Job well done! --Brynne Zaniboni, Dress for Success Worldwide-West
Table of ContentsChapter 1: How I Got Here. . .Lemons to Lemonade
Chapter 2: Define Creative Marketing
Chapter 3: Creative Marketing Strategies
Chapter 4: Innovate Captivate Convert
Chapter 5: Get to Know Your Customer
Chapter 6: Know What You Want
Chapter 7: Get a Coach
Chapter 8: Go Viral Marketing
Chapter 9: Get Customers to Call You
Chapter 10: Funding Source
Chapter 11: How to Secure a Business Partner
Chapter 12: Make the Magic Happen and Get to the Sale
Chapter 13: Overcome Rejection
Chapter 14: Stay the Course
Chapter 15: When Customer’s Leave
Chapter 16: Manage Your Time. . .Or It Will Manage You
Chapter 17: The 4 Biggest Mistakes an Entrepreneur Makes
Chapter 18: Stand Out From the Crowd
Chapter 19: Deliver an Excellent Customer Service Experience
Chapter 20: Develop Customer Loyalty
Chapter 21: Finding New Customers
Chapter 22: Assess Yourself
Chapter 23: Sample Letters & Telephone Scripts (Traditional Marketing)
