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Book Synopsis

Philip Kotler is one of the world's leading authors in Marketing. He is the S.C.Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University (Emeritus). He has also been a consultant to major US and foreign companies, including IBM, General Electric, and Michelin, and has served as a member of many advisory boards.

He has been the author and co-author of over thirty books and has published over 150 articles in leading journals, including Harvard Business Review, Management Science, and Journal of Marketing Research.

Kevin Lane Keller is the E. B. Osborn Professor of Marketing and Senior Associate Dean for Marketing and Communications at the Tuck School of Business at Dartmouth College.

His research has been published numerous times in all the major marketing journals and has received numerous awards for his research accomplishments, having published over 120 papers

Marketing Management plus Pearson MyLab Marketing

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    By Philip Kotler

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      Publisher: Pearson Education
      Publication Date: Publication Date: 4/8/2022
      ISBN13: 9781292405254, 978-1292405254
      ISBN10: 1292405252
      Also in:
      Sales and marketing management

      Description

      Book Synopsis

      Philip Kotler is one of the world's leading authors in Marketing. He is the S.C.Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University (Emeritus). He has also been a consultant to major US and foreign companies, including IBM, General Electric, and Michelin, and has served as a member of many advisory boards.

      He has been the author and co-author of over thirty books and has published over 150 articles in leading journals, including Harvard Business Review, Management Science, and Journal of Marketing Research.

      Kevin Lane Keller is the E. B. Osborn Professor of Marketing and Senior Associate Dean for Marketing and Communications at the Tuck School of Business at Dartmouth College.

      His research has been published numerous times in all the major marketing journals and has received numerous awards for his research accomplishments, having published over 120 papers

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