Description
For undergraduate and graduate courses in marketing management.
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organisation consistently reflect the latest changes in today's marketing theory and practice.
A new chapter in learning Pearson eText is an affordable, easy-to-use digital textbook. With Pearson eText, you can access the book anytime, anywhere, using your favourite mobile device, even when offline.
You can easily retrieve and review important content using the eText search, bookmarks, highlights, and notes. Some titles also include embedded media and study tools. And you get all of this for a fraction of the cost of a printed text.
Learn on the go. Read, practice, and study on any device. Read anytime and anywhere via the Pearson eText mobile app — even offline.
Make it your own. Add notes and highlights directly in your eText to study how you'd like.
Find what you need. Quickly navigate the content with easy search and bookmark options.
Time limit
This product is only available for a 12 month subscription period starting from the date of purchase.
