Description

Book Synopsis

Philip Kotler is one of the world's leading authors in Marketing. He is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University (Emeritus). He has also been a consultant to major US and foreign companies, including IBM, General Electric, and Michelin, and has served as member of many advisory boards.

Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College in New Hampshire, USA. He teaches MBA courses on marketing management and strategic brand management and lectures in executive programmes on those topics.

Mairead Brady is an Associate Professor at the Trinity Business School and the Director for Joint Honours Degrees (Law & Business and Computer Science & Business). She is also an Adjunct Professor at the Warwick Business School, London.

Malcolm Goodman is act

Marketing Management

    Product form

    A Paperback by Kevin Keller

    £62.99

    Includes FREE delivery

    RRP £69.99 – you save £7.00 (10%)

    Order before 4pm today for delivery by Thu 3 Sep 2026.

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Marketing Management by Kevin Keller

      Book details

      Publisher Pearson Education Limited
      Published 1 December 2024
      ISBN-13 9781292727035
      978-1292727035
      ISBN-10 1292727039
      Also in:
      Business, Finance & Law Sales and marketing

      Description

      Book Synopsis

      Philip Kotler is one of the world's leading authors in Marketing. He is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University (Emeritus). He has also been a consultant to major US and foreign companies, including IBM, General Electric, and Michelin, and has served as member of many advisory boards.

      Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College in New Hampshire, USA. He teaches MBA courses on marketing management and strategic brand management and lectures in executive programmes on those topics.

      Mairead Brady is an Associate Professor at the Trinity Business School and the Director for Joint Honours Degrees (Law & Business and Computer Science & Business). She is also an Adjunct Professor at the Warwick Business School, London.

      Malcolm Goodman is act

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account