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Book Synopsis
Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. This work provides the most up-to-date research on the challenges connected with the expanding ground of digitalization and marketing.

Marketing Intelligence Part A

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    A Hardback by Mudita Sinha

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      Publisher: Emerald Publishing Limited
      Publication Date: Publication Date: 1/1/2025
      ISBN13: 9781835494196, 978-1835494196
      ISBN10: 1835494196
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      Description

      Book Synopsis
      Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. This work provides the most up-to-date research on the challenges connected with the expanding ground of digitalization and marketing.

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