Description

Book Synopsis
This practical text strives to further the autonomy of the audiology profession by presenting an A to Z approach for creating and implementing marketing plans and budgets in both for-profit and not-for-profit settings. Additionally, a key focus of this text is how to incorporate new and emerging social media tools as part of a comprehensive marketing strategy to appeal to a broader patient base.

Marketing in an Audiology Practice

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    A Paperback / softback by Brian Taylor

    £999.99

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      Book details

      Publisher Plural Publishing Inc
      Published 28 February 2014
      ISBN-13 9781597565691
      978-1597565691
      ISBN-10 1597565695

      Description

      Book Synopsis
      This practical text strives to further the autonomy of the audiology profession by presenting an A to Z approach for creating and implementing marketing plans and budgets in both for-profit and not-for-profit settings. Additionally, a key focus of this text is how to incorporate new and emerging social media tools as part of a comprehensive marketing strategy to appeal to a broader patient base.

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