Description

The main objective when marketing any product is to make your product attractive to potential customers and/or a particular market. In hospitality specifically, marketing refers to the process of how a restaurant, hotel, travel business, or resort can sell itself in a competitive marketplace. As marketing becomes increasingly important to the success of today's businesses, this book provides future hospitality professionals with an important career-building resource for virtually every area of the field. Marketing Hospitality is appropriate for Introductory Hospitality Marketing courses that provide the basic foundations of marketing theory and applications.

Marketing Hospitality

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£129.00

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Hardback by Cathy H. C. Hsu , Tom Powers

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The main objective when marketing any product is to make your product attractive to potential customers and/or a particular market.... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 04/02/2002
    ISBN13: 9780471348856, 978-0471348856
    ISBN10: 0471348856

    Number of Pages: 384

    Non Fiction , Technology, Engineering & Agriculture , Education

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    Description

    The main objective when marketing any product is to make your product attractive to potential customers and/or a particular market. In hospitality specifically, marketing refers to the process of how a restaurant, hotel, travel business, or resort can sell itself in a competitive marketplace. As marketing becomes increasingly important to the success of today's businesses, this book provides future hospitality professionals with an important career-building resource for virtually every area of the field. Marketing Hospitality is appropriate for Introductory Hospitality Marketing courses that provide the basic foundations of marketing theory and applications.

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