Description
Book SynopsisThis unique new text explores marketing ethics, the impact of marketing on consumersâ lives, and the wider social, cultural, and political context of marketing activities.
Taking a critical approach to marketing practice, the book discusses the growing sense of responsibility within the marketing discipline and addresses issues at the interface between marketing and society. Importantly for Marketing students, it works to develop an understanding of the impacts that marketing can have on consumersâ lives and the potential that future marketers have to shape contemporary society. Chapters cover Marketing and Advertising Ethics, Critical Consumption, Gender and Race, Brand Activism, Sustainability and Corporate Social Responsibility, and Understanding and Protecting the Consumer. Case studies drawn from international contexts featuring real-life and recognisable organisations are included in every chapter to bring the theory to life, enabling students to explore the ethical dile
