Description

Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity.
  • A substantial introduction to the ethics of marketing, exploring the integral relations of marketing and morality
  • Identifies and discusses a series of ethical tools and the marketing framework they constitute that are required for moral marketing
  • Considers broader meanings and background assumptions of marketing infrequently included in other marketing literature
  • Adds direction and meaning to problems in marketing ethics through reflection on concepts such as individual choice, freedom and responsibility, desire satisfaction, noncoercive exchanges, and instrumental efficiency

Marketing Ethics

Product form

£32.95

Includes FREE delivery
Usually despatched within 5 days
Paperback / softback by George G. Brenkert

3 in stock

Short Description:

Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity.... Read more

    Publisher: John Wiley and Sons Ltd
    Publication Date: 01/02/2008
    ISBN13: 9780631214236, 978-0631214236
    ISBN10: 0631214232

    Number of Pages: 269

    Non Fiction , Business, Finance & Law

    Description

    Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity.
    • A substantial introduction to the ethics of marketing, exploring the integral relations of marketing and morality
    • Identifies and discusses a series of ethical tools and the marketing framework they constitute that are required for moral marketing
    • Considers broader meanings and background assumptions of marketing infrequently included in other marketing literature
    • Adds direction and meaning to problems in marketing ethics through reflection on concepts such as individual choice, freedom and responsibility, desire satisfaction, noncoercive exchanges, and instrumental efficiency

    Customer Reviews

    Be the first to write a review
    0%
    (0)
    0%
    (0)
    0%
    (0)
    0%
    (0)
    0%
    (0)

    Recently viewed products

    © 2025 Book Curl,

      • American Express
      • Apple Pay
      • Diners Club
      • Discover
      • Google Pay
      • Maestro
      • Mastercard
      • PayPal
      • Shop Pay
      • Union Pay
      • Visa

      Login

      Forgot your password?

      Don't have an account yet?
      Create account