Description

Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity.
  • A substantial introduction to the ethics of marketing, exploring the integral relations of marketing and morality
  • Identifies and discusses a series of ethical tools and the marketing framework they constitute that are required for moral marketing
  • Considers broader meanings and background assumptions of marketing infrequently included in other marketing literature
  • Adds direction and meaning to problems in marketing ethics through reflection on concepts such as individual choice, freedom and responsibility, desire satisfaction, noncoercive exchanges, and instrumental efficiency

Marketing Ethics

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£32.95

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Paperback / softback by George G. Brenkert

1 in stock

Short Description:

Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity.... Read more

    Publisher: John Wiley and Sons Ltd
    Publication Date: 01/02/2008
    ISBN13: 9780631214236, 978-0631214236
    ISBN10: 0631214232

    Number of Pages: 269

    Non Fiction , Business, Finance & Law

    Description

    Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity.
    • A substantial introduction to the ethics of marketing, exploring the integral relations of marketing and morality
    • Identifies and discusses a series of ethical tools and the marketing framework they constitute that are required for moral marketing
    • Considers broader meanings and background assumptions of marketing infrequently included in other marketing literature
    • Adds direction and meaning to problems in marketing ethics through reflection on concepts such as individual choice, freedom and responsibility, desire satisfaction, noncoercive exchanges, and instrumental efficiency

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