Description

Book Synopsis
Fully revised and updated, Marketing Communications 2nd edition acknowledges that the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation's business objectives.

Marketing Communications

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      Publisher: Goodfellow Publishers Limited
      Publication Date: 1/20/2024
      ISBN13: 9781915097781, 978-1915097781
      ISBN10: 1915097789

      Description

      Book Synopsis
      Fully revised and updated, Marketing Communications 2nd edition acknowledges that the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation's business objectives.

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