Description

Book Synopsis
PR Smith is a marketing consultant, bestselling business author and inspirational speaker. He has helped hundreds of businesses, from innovative start-ups to established blue-chip companies. He is founder of SOSTAC Planning framework, voted in the Top 3 Business Models worldwide by the Chartered Institute of Marketing's Centenary Poll, and created the Great Sportsmanship Programme. Ze Zook is an integrated marketing author, lecturer, producer and consultant specializing in helping the creative industries fulfil both their missions and business goals. He is a visiting academic at Regent's University London and consults on digital marketing for private-sector disruptive start-ups.

Trade Review
"The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. The latest edition of Marketing Communications is filled with examples to inspire you, and I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns." * Dave Chaffey, Co-founder and Content Director, Smart Insights *

Table of Contents
  • Section - ONE: Communications background and theories;
    • Chapter - 01: New integrated marketing communications;
    • Chapter - 02: Branding;
    • Chapter - 03: Customer relationship management;
    • Chapter - 04: Buyer behaviour;
    • Chapter - 05: Communications theory;
    • Chapter - 06: Marketing communications research;
    • Chapter - 07: Marketing communications agencies;
    • Chapter - 08: International marketing communications;
    • Chapter - 09: The marketing communications plan;
    • Chapter - 10: The changing communications environment;
  • Section - TWO: Communications tools;
    • Chapter - 11: Selling, social selling, marketing automation and martech;
    • Chapter - 12: Advertising;
    • Chapter - 13: Publicity and public relations;
    • Chapter - 14: Sponsorship;
    • Chapter - 15: Content marketing and other sales promotion;
    • Chapter - 16: Direct mail, email, messaging and chatbots;
    • Chapter - 17: Exhibitions, events and experiential marketing;
    • Chapter - 18: Merchandizing and point of sale;
    • Chapter - 19: Packaging;
    • Chapter - 20: Owned media – websites and social media;
    • Chapter - 21: Index

Marketing Communications

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    £44.64

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    Order before 4pm today for delivery by Fri 3 Jul 2026.

    A Paperback / softback by PR Smith, Ze Zook

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Marketing Communications by PR Smith

      Publisher: Kogan Page Ltd
      Publication Date: 03/12/2019
      ISBN13: 9780749498641, 978-0749498641
      ISBN10: 0749498641
      Also in:
      Advertising Sales and marketing Sales and marketing management

      Description

      Book Synopsis
      PR Smith is a marketing consultant, bestselling business author and inspirational speaker. He has helped hundreds of businesses, from innovative start-ups to established blue-chip companies. He is founder of SOSTAC Planning framework, voted in the Top 3 Business Models worldwide by the Chartered Institute of Marketing's Centenary Poll, and created the Great Sportsmanship Programme. Ze Zook is an integrated marketing author, lecturer, producer and consultant specializing in helping the creative industries fulfil both their missions and business goals. He is a visiting academic at Regent's University London and consults on digital marketing for private-sector disruptive start-ups.

      Trade Review
      "The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. The latest edition of Marketing Communications is filled with examples to inspire you, and I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns." * Dave Chaffey, Co-founder and Content Director, Smart Insights *

      Table of Contents
      • Section - ONE: Communications background and theories;
        • Chapter - 01: New integrated marketing communications;
        • Chapter - 02: Branding;
        • Chapter - 03: Customer relationship management;
        • Chapter - 04: Buyer behaviour;
        • Chapter - 05: Communications theory;
        • Chapter - 06: Marketing communications research;
        • Chapter - 07: Marketing communications agencies;
        • Chapter - 08: International marketing communications;
        • Chapter - 09: The marketing communications plan;
        • Chapter - 10: The changing communications environment;
      • Section - TWO: Communications tools;
        • Chapter - 11: Selling, social selling, marketing automation and martech;
        • Chapter - 12: Advertising;
        • Chapter - 13: Publicity and public relations;
        • Chapter - 14: Sponsorship;
        • Chapter - 15: Content marketing and other sales promotion;
        • Chapter - 16: Direct mail, email, messaging and chatbots;
        • Chapter - 17: Exhibitions, events and experiential marketing;
        • Chapter - 18: Merchandizing and point of sale;
        • Chapter - 19: Packaging;
        • Chapter - 20: Owned media – websites and social media;
        • Chapter - 21: Index

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