Description
Book SynopsisBusiness essentials and marketing strategies to help your firmsurvive and thrive . . .
As a design professional running your own small firm, you expect towear many hats--designer, office manager, project manager--all in aday''s work. But strategic marketer? No one prepared you for that!Marketing Basics for Designers is a long overdue resource fordesigners who need to become expert marketers fast. It providessolid practical advice on how to market your services, build yourclient base, and keep your customers coming back for more.
You''ll learn how to establish your design niche and develop yourown marketing plan to reach potential clients. You''ll findtechniques for networking and using your contacts with otherprofessionals. And you''ll find inside tips from 30 leadingdesigners who have had to develop their own marketing methods tosurvive. Positively packed with all the details you need, MarketingBasics for Designers helps you ensure your firm''s future successand show
Table of ContentsFinding Your Niche in the Market.
Mapping Your Marketing Goals.
Setting Your Fees.
Building Relationships and Referrals.
Breaking the Ice with Your Prospective Clients.
Building a Relationship with Prospective Clients.
Selling Design Services.
Keeping Clients for Future Business and Referrals.
Forty Marketing Ideas to Get You Started.
Appendices.
References.
Index.
