Description

Book Synopsis

This updated new edition is a much- needed guide to marketing for libraries, archives, and museum professionals in the social media age. It is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion to developing and deliberately managing a comprehensive marketing campaign.

Marketing and Social Media: A Guide for

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    Order before 4pm tomorrow for delivery by Thu 25 Jun 2026.

    A Hardback by Lorri Mon, Christie Koontz

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      View other formats and editions of Marketing and Social Media: A Guide for by Lorri Mon

      Publisher: Rowman & Littlefield
      Publication Date: 10/12/2020
      ISBN13: 9781538142943, 978-1538142943
      ISBN10: 1538142945

      Description

      Book Synopsis

      This updated new edition is a much- needed guide to marketing for libraries, archives, and museum professionals in the social media age. It is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion to developing and deliberately managing a comprehensive marketing campaign.

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