Description

Book Synopsis

Chapter 1: From Concept to Practice- How Managers are Integrating AI into Business Marketing.- Chapter 2: New Technologies in Casino Marketing.- Chapter 3: AI-Driven Facial Emotion Analysis for Customer Emotion Recognition - an explanatory study.- Chapter 4: Application of AI in E-Commerce Strategies: the Current State among Swiss E-Commerce Providers.- Chapter 5: Generative AI Adoption and Use by Micro-enterprises: Validation of the Measurement Instrument.- Chapter 6: Portuguese Perception about Artificial Intelligence: A Pilot Study.- Chapter 7: Robotic Process Automation - A Comparative Analysis of the Current Market Solutions.- Chapter 8: Hey Robot, Here's My Data: The Impact of AI on Joining Digital B2B Platforms.- Chapter 9: Evolutionary Scenario of Brand Management and Communication, Through the Integration of AI: A Bibliometric Analysis.- Chapter 10: The Role of AI in B2B E-business.- etc.

Marketing and Smart Technologies

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    A Hardback by José Luís Reis

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      View other formats and editions of Marketing and Smart Technologies by José Luís Reis

      Publisher: Springer
      Publication Date: 01/05/2025
      ISBN13: 9789819630769, 978-9819630769
      ISBN10:
      Also in:
      Artificial intelligence (AI)

      Description

      Book Synopsis

      Chapter 1: From Concept to Practice- How Managers are Integrating AI into Business Marketing.- Chapter 2: New Technologies in Casino Marketing.- Chapter 3: AI-Driven Facial Emotion Analysis for Customer Emotion Recognition - an explanatory study.- Chapter 4: Application of AI in E-Commerce Strategies: the Current State among Swiss E-Commerce Providers.- Chapter 5: Generative AI Adoption and Use by Micro-enterprises: Validation of the Measurement Instrument.- Chapter 6: Portuguese Perception about Artificial Intelligence: A Pilot Study.- Chapter 7: Robotic Process Automation - A Comparative Analysis of the Current Market Solutions.- Chapter 8: Hey Robot, Here's My Data: The Impact of AI on Joining Digital B2B Platforms.- Chapter 9: Evolutionary Scenario of Brand Management and Communication, Through the Integration of AI: A Bibliometric Analysis.- Chapter 10: The Role of AI in B2B E-business.- etc.

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