Description
Book SynopsisThis book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the need for new strategies and practices that can help cope with changes that arise due to globalization. Written in a simple manner, this book will be of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to globalization.
Table of ContentsAdministrative Faculties of Academic Leaders (D P Sakas & T E Simos); Natural Drift in Organizations (P Dupin); Polls and Mass Media: An Interactive Relation (T Spyridoula & P Epaminondas); Knowledge Security for Hospitality Industry (W S L Fung et al.); The Role of Tourism in European Regional Growth (G M Korres et al.); Politics in Small-Medium Enterprises (D Karidas & K Dolma); Quantitative Assessment of Portfolio of Activities in Terms of Sustainable Development (A Miecinskiene & V Stasytyte); Destination Image Formation Model (D Stylidis et al.); and other papers.
