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Book Synopsis

1. An Introduction to Dysfunctional Consumers' Behaviour.- 2. Compulsive Buying: a Review From the Consumer Side.- 3. Gambling Addiction: a Marketing Review.- 4. Consumers' Well-being as an Outcome of Consumption Addiction.- 5. Final considerations: some implications for a more responsible marketing.

Marketing and Dysfunctional Consumer Behaviour

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    A Hardback by Gioele Zamparo

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      Book details

      Publisher Springer
      Published 22 May 2025
      ISBN-13 9783031891618
      978-3031891618
      Also in:
      Sales and marketing

      Description

      Book Synopsis

      1. An Introduction to Dysfunctional Consumers' Behaviour.- 2. Compulsive Buying: a Review From the Consumer Side.- 3. Gambling Addiction: a Marketing Review.- 4. Consumers' Well-being as an Outcome of Consumption Addiction.- 5. Final considerations: some implications for a more responsible marketing.

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