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Book Synopsis
The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s.

Marketing Analytics

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A Hardback by Rajkumar Venkatesan, Paul W. Farris, Ronald T. Wilcox

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    Publisher: MP-VIR Uni of Virginia
    Publication Date: 1/30/2021 12:00:00 AM
    ISBN13: 9780813945156, 978-0813945156
    ISBN10: 0813945151
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    Management of specific areas

    Description

    Book Synopsis
    The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s.

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