Marketing Analytics

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Hardback by Rajkumar Venkatesan , Paul W. Farris Short Description:

The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics:... Read more

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Publisher: MP-VIR Uni of Virginia
Publication Date: 1/30/2021 12:00:00 AM
ISBN13: 9780813945156, 978-0813945156
ISBN10: 0813945151

Number of Pages: 336

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