Description

Book Synopsis
The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s.

Marketing Analytics

    Product form

    £32.25

    Includes FREE delivery

    RRP £33.95 – you save £1.70 (5%)

    Order before 4pm today for delivery by Tue 30 Jun 2026.

    A Hardback by Rajkumar Venkatesan, Paul W. Farris, Ronald T. Wilcox

    4 in stock


      View other formats and editions of Marketing Analytics by Rajkumar Venkatesan

      Publisher: MP-VIR Uni of Virginia
      Publication Date: 1/30/2021 12:00:00 AM
      ISBN13: 9780813945156, 978-0813945156
      ISBN10: 0813945151
      Also in:
      Management of specific areas

      Description

      Book Synopsis
      The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s.

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account