Description

Book Synopsis
The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s.

Marketing Analytics

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    A Hardback by Rajkumar Venkatesan, Paul W. Farris, Ronald T. Wilcox

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      Book details

      Publisher MP-VIR Uni of Virginia
      Published 1/30/2021 12:00:00 AM
      ISBN-13 9780813945156
      978-0813945156
      ISBN-10 0813945151
      Also in:
      Management of specific areas

      Description

      Book Synopsis
      The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s.

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