Description

Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill.

Philip Kotler is S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University.

Michael Harker is Lecturer in Marketing at the University of Strathclyde Business School, Glasgow.

Ross Brennan is a Professor of Industrial Marketing at the University of Hertfordshire Business School.

Marketing An Introduction European Edition

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    A Paperback by Michael Harker, Ross Brennan

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      Book details

      Publisher Pearson Education
      Published 4/23/2019 12:00:00 AM
      ISBN-13 9781292200309
      978-1292200309
      ISBN-10 1292200308
      Also in:
      Business, Finance & Law Sales and marketing

      Description

      Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill.

      Philip Kotler is S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University.

      Michael Harker is Lecturer in Marketing at the University of Strathclyde Business School, Glasgow.

      Ross Brennan is a Professor of Industrial Marketing at the University of Hertfordshire Business School.

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