Marketing Across Cultures
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Paperback / softback by Fons Trompenaars , Peter Woolliams
Short Description:
The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business... Read more
Publisher: John Wiley and Sons LtdPublication Date: 20/08/2004
ISBN13: 9781841124711, 978-1841124711
ISBN10: 1841124710
Number of Pages: 368