Description

The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.

Marketing Across Cultures

Product form

£14.99

Includes FREE delivery
Usually despatched within days
Paperback / softback by Fons Trompenaars , Peter Woolliams

1 in stock

Short Description:

The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business... Read more

    Publisher: John Wiley and Sons Ltd
    Publication Date: 20/08/2004
    ISBN13: 9781841124711, 978-1841124711
    ISBN10: 1841124710

    Number of Pages: 368

    Non Fiction , Business, Finance & Law

    • Tell a unique detail about this product5

    Description

    The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.

    Customer Reviews

    Be the first to write a review
    0%
    (0)
    0%
    (0)
    0%
    (0)
    0%
    (0)
    0%
    (0)

    Recently viewed products

    © 2024 Book Curl,

      • American Express
      • Apple Pay
      • Diners Club
      • Discover
      • Google Pay
      • Maestro
      • Mastercard
      • PayPal
      • Shop Pay
      • Union Pay
      • Visa

      Login

      Forgot your password?

      Don't have an account yet?
      Create account