Marketing Across Cultures

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Paperback / softback by Fons Trompenaars , Peter Woolliams Short Description:

The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business... Read more

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Publisher: John Wiley and Sons Ltd
Publication Date: 20/08/2004
ISBN13: 9781841124711, 978-1841124711
ISBN10: 1841124710

Number of Pages: 368

Non Fiction , Business, Finance & Law