Description

Book Synopsis
This book revisits core marketing principles like SAVE and the Customer Journey and shows how these frameworks have evolved, providing practical tools for building effective marketing plans.

Marketing

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    £999.99

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    A Paperback by Igor Nowe

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      Publisher: Lannoo Publishers
      Publication Date: Publication Date: 1/14/2025
      ISBN13: 9789020934052, 978-9020934052
      ISBN10: 9020934058

      Description

      Book Synopsis
      This book revisits core marketing principles like SAVE and the Customer Journey and shows how these frameworks have evolved, providing practical tools for building effective marketing plans.

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