Marketing

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by Heribert Meffert Short Description:

Konzeptionelle Grundlagen des Marketing.- Käuferverhaltens- und Marketingforschung.- Informationsgrundlagen des Marketing.- Marketingziele.- Marketingstrategien.- Marketing-Mix.- Marketingorganisation und -implementierung.- Marketingcontrolling. Read more

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Publisher: Springer Gabler
Publication Date: 1/10/2024
ISBN13: 9783658417543, 978-3658417543
ISBN10: 3658417544

Non Fiction , Business, Finance & Law