Description

Book Synopsis
Konzeptionelle Grundlagen des Marketing.- Käuferverhaltens- und Marketingforschung.- Informationsgrundlagen des Marketing.- Marketingziele.- Marketingstrategien.- Marketing-Mix.- Marketingorganisation und -implementierung.- Marketingcontrolling.

Marketing

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    By Heribert Meffert

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      Book details

      Published 1 October 2024
      ISBN-13 9783658417543
      978-3658417543
      ISBN-10 3658417544

      Description

      Book Synopsis
      Konzeptionelle Grundlagen des Marketing.- Käuferverhaltens- und Marketingforschung.- Informationsgrundlagen des Marketing.- Marketingziele.- Marketingstrategien.- Marketing-Mix.- Marketingorganisation und -implementierung.- Marketingcontrolling.

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