Description

Book Synopsis
Konzeptionelle Grundlagen des Marketing.- Käuferverhaltens- und Marketingforschung.- Informationsgrundlagen des Marketing.- Marketingziele.- Marketingstrategien.- Marketing-Mix.- Marketingorganisation und -implementierung.- Marketingcontrolling.

Marketing

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    £36.71

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    By Heribert Meffert

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      Publisher: Springer Gabler
      Publication Date: 1/10/2024
      ISBN13: 9783658417543, 978-3658417543
      ISBN10: 3658417544

      Description

      Book Synopsis
      Konzeptionelle Grundlagen des Marketing.- Käuferverhaltens- und Marketingforschung.- Informationsgrundlagen des Marketing.- Marketingziele.- Marketingstrategien.- Marketing-Mix.- Marketingorganisation und -implementierung.- Marketingcontrolling.

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