Description

Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up-to-date and innovative. It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.

Marketing

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Paperback / softback by David Mercer

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Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those... Read more

    Publisher: John Wiley and Sons Ltd
    Publication Date: 19/12/1995
    ISBN13: 9780631196389, 978-0631196389
    ISBN10: 0631196382

    Number of Pages: 576

    Non Fiction , Business, Finance & Law

    Description

    Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up-to-date and innovative. It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.

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