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Book Synopsis
Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer's hands-on guide to turning opportunities into profits. The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips.

Marketer's Toolkit: The 10 Strategies You Need To

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    A Paperback / softback by Harvard Business Review

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      View other formats and editions of Marketer's Toolkit: The 10 Strategies You Need To by Harvard Business Review

      Publisher: Harvard Business Review Press
      Publication Date: Publication Date: 01/02/2006
      ISBN13: 9781591397625, 978-1591397625
      ISBN10: 1591397626

      Description

      Book Synopsis
      Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer's hands-on guide to turning opportunities into profits. The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips.

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