Description

Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer's hands-on guide to turning opportunities into profits. The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips.

Marketer's Toolkit: The 10 Strategies You Need To Succeed

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£18.16

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Paperback / softback by Harvard Business Review

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Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns... Read more

    Publisher: Harvard Business Review Press
    Publication Date: 01/02/2006
    ISBN13: 9781591397625, 978-1591397625
    ISBN10: 1591397626

    Number of Pages: 229

    Non Fiction , Business, Finance & Law

    Description

    Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer's hands-on guide to turning opportunities into profits. The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips.

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