Description

Book Synopsis
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters

With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy.

  • Proven business and marketing advice from leading names in the industry
  • Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by the 4 Ps of marketing and author of the books Marketing 3.0, Ten De

    Table of Contents

    Introduction: Preparing to Master the Eight

    Pathways to Growth xi

    1 Grow by Building Your Market Share 1

    2 Grow through Developing Committed Customers and Stakeholders 27

    3 Grow by Developing a Powerful Brand 49

    4 Grow by Innovating New Products, Services, and Experiences 73

    5 Grow by International Expansion 117

    6 Grow by Mergers, Acquisitions, Alliances, and Joint Ventures 135

    7 Grow by B uilding an Outstanding Reputation for Social Responsibility 153

    8 Grow by Partnering with Government and NGOs 169

    Epilogue 191

    Notes 201

    Index 207

Market Your Way to Growth

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    Order before 4pm today for delivery by Thu 25 Jun 2026.

    A Hardback by Philip Kotler, Milton Kotler

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      Publisher: John Wiley & Sons Inc
      Publication Date: 08/03/2013
      ISBN13: 9781118496404, 978-1118496404
      ISBN10: 111849640X
      Also in:
      Sales and marketing

      Description

      Book Synopsis
      Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters

      With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy.

      • Proven business and marketing advice from leading names in the industry
      • Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by the 4 Ps of marketing and author of the books Marketing 3.0, Ten De

        Table of Contents

        Introduction: Preparing to Master the Eight

        Pathways to Growth xi

        1 Grow by Building Your Market Share 1

        2 Grow through Developing Committed Customers and Stakeholders 27

        3 Grow by Developing a Powerful Brand 49

        4 Grow by Innovating New Products, Services, and Experiences 73

        5 Grow by International Expansion 117

        6 Grow by Mergers, Acquisitions, Alliances, and Joint Ventures 135

        7 Grow by B uilding an Outstanding Reputation for Social Responsibility 153

        8 Grow by Partnering with Government and NGOs 169

        Epilogue 191

        Notes 201

        Index 207

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