Description

Fast track route to mastering market research

Covers key market research techniques, from asking the right questions and using statistics to analysing data and acting on the information

Examples and lessons from benchmark companies in publishing, consumer goods, brewing and others

Includes a glossary of key concepts and a comprehensive resources guide

ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.

ExpressExec is organised into ten core subject areas making it easy to find the information you need:

01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work

ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

Market Research: Marketing 04.09

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£9.41

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Usually despatched within 5 days
Paperback / softback by Robin Birn , Patrick Forsyth

3 in stock

Short Description:

Fast track route to mastering market research Covers key market research techniques, from asking the right questions and using statistics... Read more

    Publisher: John Wiley and Sons Ltd
    Publication Date: 13/12/2001
    ISBN13: 9781841121949, 978-1841121949
    ISBN10: 1841121940

    Number of Pages: 124

    Non Fiction , Business, Finance & Law

    Description

    Fast track route to mastering market research

    Covers key market research techniques, from asking the right questions and using statistics to analysing data and acting on the information

    Examples and lessons from benchmark companies in publishing, consumer goods, brewing and others

    Includes a glossary of key concepts and a comprehensive resources guide

    ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.

    ExpressExec is organised into ten core subject areas making it easy to find the information you need:

    01 Innovation
    02 Enterprise
    03 Strategy
    04 Marketing
    05 Finance
    06 Operations and Technology
    07 Organizations
    08 Leading
    09 People
    10 Life and Work

    ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

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