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Book Synopsis
The federal government spends hundreds of billions of dollars annually to acquire goods and services from the private sector to support agency missions. Market research -- the process used to collect and analyse data about capabilities in the market that satisfy agency needs -- is critical to inform decisions about how best to acquire these goods and services. This book assesses selected agencies'' market research guidance and policy and how selected agencies conducted market research on selected procurements. It describes the most common elements of the federal procurement process and resources that may be used in that process.

Market Research in the Federal Procurement

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    A Paperback / softback by Cherese Hartell

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      Publisher: Nova Science Publishers Inc
      Publication Date: 01/04/2015
      ISBN13: 9781634820080, 978-1634820080
      ISBN10: 1634820088
      Also in:
      Sales and marketing

      Description

      Book Synopsis
      The federal government spends hundreds of billions of dollars annually to acquire goods and services from the private sector to support agency missions. Market research -- the process used to collect and analyse data about capabilities in the market that satisfy agency needs -- is critical to inform decisions about how best to acquire these goods and services. This book assesses selected agencies'' market research guidance and policy and how selected agencies conducted market research on selected procurements. It describes the most common elements of the federal procurement process and resources that may be used in that process.

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