Description

Book Synopsis
Paul Hague, based in Manchester, UK, is co- founder of B2B International. With over 50 years of experience running market research agencies, his clients include Samsung, Microsoft, Henkel and Michelin. He has over 35 years of practical experience in running a successful market research agency and is the author of B2B Customer Experience and The Business Model Handbook, also published by Kogan Page.

Market Research in Practice A Comprehensive Guide to Customer Insight and Market Understanding

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    A Paperback by Paul Hague

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      Publisher: Kogan Page
      Publication Date: Publication Date: 1/3/2026
      ISBN13: 9781398623231, 978-1398623231
      ISBN10: 1398623237
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      Description

      Book Synopsis
      Paul Hague, based in Manchester, UK, is co- founder of B2B International. With over 50 years of experience running market research agencies, his clients include Samsung, Microsoft, Henkel and Michelin. He has over 35 years of practical experience in running a successful market research agency and is the author of B2B Customer Experience and The Business Model Handbook, also published by Kogan Page.

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