Description
Book SynopsisThe shift to managed markets has meant that whilst planners and purchasers of health and social services seek information on needs, managers who provide these services seek information on performance and response. Market research contributes to both.
This text is a comprehensive and rigorous introduction to the relevance, planning and management of market research in the areas of health and social care that have developed in Britain and most other industrialised countries. It features:
* an explanation of how managed markets provide the context for market research
* a comprehensive guide to choosing the appropriate survey method
* recommendations for commissioning, monitoring and implementing results
* practical advice on producing successful student projects
* a comparative international perspective.
Intended for managers and students of public sector management and marketing, this outstanding book contains instruction on res
Trade Review
'A comprehensive and rigorous introduction to the relevance, planning and management of Market research in the areas of health and social care.' - B Collignon, European Foundation for Management Development
Table of ContentsPart I Markets and market research 1 The relevance of market research for health and social care 2 Markets and market research 3 Strategy, marketing and market research in health and social care Organizations Part 2 Market research methods 4 Design and management of market research 5 Observation, focus groups and narratives 6 Designing surveys 7 Data preparation 8 Processing personal data: the legal framework 9 Analysing data 10 Interactive methods in public service design in Austria Part 3 Applications of market research 11 Non-residential care charging policy in Southwark London Borough 12 Healthy Living Centres: urban regeneration in Stoke 13 Entering the private health care market in Thailand 221 Evaluating the introduction of quality assurance in residential and nursing Homes 15 Assessing the need for family planning services in Coventry 16 Using SERVQUAL to measure service quality at an NHS specialist Laboratory 17 Patient and staff views of a new appointment system in a South African health centre 18 Market research in the emerging market of forensic mental health Part 4 Prospects for market research 19 The prospects for market research in health and social care
