Description
Book SynopsisMackie's study makes clear that fashion publications, far from being commentaries on passing trends, assumed a leading role in defining women's legitimate sphere of activities as well as in the development of commerce as recreation.
Trade ReviewThis book deserves the widest possible audience. Its ultimate goal is no less than the full excavation of the modern, gendered, bourgeois subject. After reading this book, it is impossible to shop, drink coffee, or even read the newspaper without critical reflection on how these activities contribute to our deepest sense of self. Rooted in the eighteenth century, Market a la Mode can show us who we are and how we came to be. -- Beth Kowaleski-Wallace Modern Philology Upper-division undergraduates through faculty will find... this thoughtful well-researched work... useful. Choice This is an impressive work of synthesis and argument, an important contribution to the burgeoning field of cultural materialism in eighteenth-century studies. -- Ros Ballaster Review of English Studies
