Markenmanagement: Von der Unternehmensmarke zur Markenpersönlichkeit: Eine konzeptionelle Weiterentwicklung eines Messinstruments der Markenpersönlichkeit

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Paperback / softback by Kathrin Herbstritt Short Description:

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Publisher: Diplom.de
Publication Date: 10/06/2015
ISBN13: 9783956368479, 978-3956368479
ISBN10: 3956368479

Number of Pages: 116

Non Fiction , Business, Finance & Law