Description
Book SynopsisTraces debates about the woman consumer to examine the complex encounter between the market and the republic in nineteenth-century France. This work explores how agents of capitalism - department store managers, fashion journalists - addressed fears of consumerism through the forging of an aesthetics of the marketplace: a 'marketplace modernism'.
Table of ContentsList of Illustrations List of Abbreviations Acknowledgments Introduction Part I: The Problem of the Marketplace 1. Marianne in the Department Store: Commercial Paris and the Civic Vision of the Republic 2. "The Mercantile Spirit of Our Epoch": The Aesthetic Crisis of the Republic Part II. Civilizing Consumption 3. Being Bourgeois: The Rise of Aesthetic Individuality 4. Marketplace Modernism: Reinventing the Chic Parisienne 5. The Chic Interior: Marketplace Modernism in the Bourgeois Home 6. Consumer Citizenship and the Republicanization of the Market Conclusion Notes Bibliography Index
