Description
Book SynopsisEnhance the quality of survey results by recognizing and reducing measurement errors. Margins of Error: A Study of Reliability in Survey Measurement demonstrates how and hwy identifying the presence and extent of measurement errors in survey data is essential for improving the overall collection and analysis of the data.
Trade Review"For those who are engaged in survey work or gathering other data by asking questions of human beings, Margins of Error is a well-written book that can be highly recommended." (
Technometrics, May 2008)
"The last chapter, titled Final Thoughts and Future Directions, is an excellent ending for the book. Experts of survey research could begin by reading that chapter first, as it give the most important points of the book in a nutshell and refers nicely back to the previous chapters. In addition, it includes precious thoughts and ideas for future research. experience talks in this book. Truly recommended." (International Statistical Review Aug 2008)
Table of ContentsPreface.
Acknowledgements.
Foreward.
1. Measurement Errors in Surveys.
2. Sources of Survey Measurement Error.
3. Reliability Theory for Survey Measures.
4. Reliability Methods for Multiple Measures.
5. Longitudinal Methods for Reliability Estimation.
6. Using Longitudinal Data to Estimate Reliability Parameters.
7. The Source and Content of Survey Questions.
8. Survey Question Context.
9. Formal Properties of Survey Questions.
10. Attributes of Respondents.
11. Reliability Estimation for Categorical Latent Variables.
12. Final Thoughts and Future Directions.
Appendix.
References.
Index.
