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Book Synopsis
Margaret Mitchell's Gone With the Wind: A Bestseller's Odyssey from Atlanta to Hollywood presents the first comprehensive overview of how this iconic novel became an international phenomenon that has managed to sustain the public's interest for seventy-five years. Various Mitchell biographies and several compilations of her letters tell part of the story, but, until now, no single source has revealed the full saga. This entertaining account of a literary and pop culture phenomenon tells how Mitchell's book was developed, marketed, distributed, and otherwise groomed for success in the 1930s—and the savvy measures taken since then by the author, her publisher, and her estate to ensure its longevity.

Trade Review
[A] fascinating perspective on the life of a tremendously successful book...

Margaret Mitchell's Gone With the Wind: A

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    A Paperback / softback by Ellen F. Brown, John Wiley

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      Publisher: Taylor Trade Publishing
      Publication Date: 16/08/2012
      ISBN13: 9781589796928, 978-1589796928
      ISBN10: 1589796926

      Description

      Book Synopsis
      Margaret Mitchell's Gone With the Wind: A Bestseller's Odyssey from Atlanta to Hollywood presents the first comprehensive overview of how this iconic novel became an international phenomenon that has managed to sustain the public's interest for seventy-five years. Various Mitchell biographies and several compilations of her letters tell part of the story, but, until now, no single source has revealed the full saga. This entertaining account of a literary and pop culture phenomenon tells how Mitchell's book was developed, marketed, distributed, and otherwise groomed for success in the 1930s—and the savvy measures taken since then by the author, her publisher, and her estate to ensure its longevity.

      Trade Review
      [A] fascinating perspective on the life of a tremendously successful book...

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