Description

Managing Tourism Firms is an authoritative selection of the most important published work on the particular characteristics and problems associated with running a firm in tourism. Major topics covered include: strategy, marketing, the use of the Internet and IT, pricing, managing staff and studies of specific sectors of the industry. The book provides an overview of current issues and a handy reference in one volume to the major published research contributions. The editor has written a new, authoritative introduction which offers a comprehensive, state-of-the-art summary of the literature. This volume will be valuable to researchers and students in tourism and practitioners seeking the latest thinking on these topics.

Managing Tourism Firms

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£262.00

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Hardback by Clive L. Morley

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Managing Tourism Firms is an authoritative selection of the most important published work on the particular characteristics and problems associated... Read more

    Publisher: Edward Elgar Publishing Ltd
    Publication Date: 23/02/2007
    ISBN13: 9781845423759, 978-1845423759
    ISBN10: 1845423755

    Number of Pages: 616

    Non Fiction , Business, Finance & Law

    Description

    Managing Tourism Firms is an authoritative selection of the most important published work on the particular characteristics and problems associated with running a firm in tourism. Major topics covered include: strategy, marketing, the use of the Internet and IT, pricing, managing staff and studies of specific sectors of the industry. The book provides an overview of current issues and a handy reference in one volume to the major published research contributions. The editor has written a new, authoritative introduction which offers a comprehensive, state-of-the-art summary of the literature. This volume will be valuable to researchers and students in tourism and practitioners seeking the latest thinking on these topics.

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