Description
Book SynopsisManaging Religious Tourism provides a global view of the tools and resources used in demand and supply management, in the context of pilgrimage and religious tourism. With a focus on toolkits and best practices, the book reinforces the quality of service provision and offers a reflection on consumers' perspectives and what drives their purchasing decisions with regards to a variety of destinations. These central themes are complemented by an understanding of management responses to consumer behaviour and mobility, accessibility, individualism and tourism for both sacred and secular purposes. The book also examines the ways in which networks, partnerships and the conceptual stakeholder approach can be employed by religious tourism suppliers working with destination management organisations. The text promotes sustainable development and a triple bottom line focus, with all chapters supporting policy for framing development. Key features include: - Global perspective on tools as well as management approaches and techniques. - Emphasis on sustainability in connecting sacred and secular consumers. - Focus on promoting learning and development within this important tourism sector.
Table of Contents1: Introduction Part I: Theory 2: Managing the Sacred: A Governance Perspective for Religious Tourism Destinations 3: Innovation, Religion and Managing Value Creation: The World Heritage Site of the ArchAbbey of Pannonhalma, Hungary 4: Managing St John’s – Working for the Greater Good Part II: Best Practice 5: Managing Visitors at Sacred Sites: The Case of Montserrat 6: Best Practice and Sacred Site Management: The Case of Temple Square in Salt Lake City, Utah 7: Tackling the Problems of Deficient Data when Planning for Religious Tourism Management 8: Issues and Approaches in Managing Visitors to Pagan Sacred Sites Part III: Case Studies 9: Analysis of Territorial Development and Management Practices along the Way of St James in Galicia (Spain) 10: Managing Cultural Shift Within Religious Sites in UK and the Role of the Performing and Visual Arts as Transforming the Experiences of Visitors 11: Implications for Managed Visitor Experiences at Muktinath Temple (Chumig Gyatsa) in Nepal: A Netnography 12: The Impact of Development of Religious Tourism on the Host Community – A Case Study of Mount E’mei in China 13: Strategic Project Manresa 2022: Using Religious Tourism as a Keystone for the Revitalization of a Non-touristic and Non-religious City 14: Toolkit: Managing Relationship Marketing with Sacred and Secular Consumers
