Uses real-world scenarios and r
Table of Contents
Foreword xi
Preface xv
Acknowledgments xix
Section One: Stakeholder Management Overview 1
Chapter One: What Is a Stakeholder? 3
Project Managers Must Be Nimble 3
The Balanced Approach 4
The Project Management Institute 7
Stakeholder Defined 11
Stakeholder Management Is Universal 16
Summary 16
Chapter Two: Categorizing Stakeholders 19
Benefits of Categorizing 20
Dimensions of Categorization 22
Stakeholder Engagement Assessment Matrix 25
Stakeholder Management Plan 27
Summary 28
Chapter Three: Prioritizing Stakeholders 31
Power and Interest 32
Power and Influence 35
Power and Knowledge 36
Custom Matrices 38
Stakeholder Register 38
Summary 48
Section Two: Stakeholder Groups 51
Chapter Four: Project Team Members 53
Who They Are 53
Tips for Managing Project Team Stakeholders 55
The Extended Project Management Team 63
Watch-Outs 65
Summary 67
Chapter Five: Executive Stakeholders 69
Who They Are 69
Tips for Managing Executive Stakeholders 73
Watch-Outs 84
Summary 86
Chapter Six: Other Stakeholders 87
External Stakeholders 87
Stakeholders Subject to the Change 90
Phantom Stakeholders 97
Summary 101
Section Three: Stakeholder Communication and Conflict 103
Chapter Seven: Stakeholder Communication 105
Stakeholder Communication Plan 106
Stakeholder Communication Channels 106
Holistic Approach to Communication 115
Summary 115
Chapter Eight: Managing Stakeholders in a Virtual World 117
The Continuum of Robustness 118
Risks of Virtual Teams 123
Opportunities When Working Virtually 128
Summary 131
Chapter Nine: Managing Difficult Stakeholders 133
Projects Create Tough Issues 134
Categorizing Difficult Stakeholders 134
Proceeding without the Executive Sponsor 140
Positive Attitude 140
Summary 143
Section Four: General Stakeholder Management Skills 145
Chapter Ten: Leadership 147
A Sixth Sense for Project Management® 148
Project Managers Are Leaders 149
Situational Leadership Model 155
Summary 180
Chapter Eleven: Buy-In 181
The Circle of Support Process 183
Include Stakeholders 183
Observe Stakeholders 189
Respond to Stakeholders 190
Summary 200
Chapter Twelve: Negotiation 203
Negotiation Is a Two-Way Street 204
Ten Tips for Negotiations in Projects 205
Summary 223
References 225
About the Author 227
Index 229
