Description
Book SynopsisWhat does it take to craft and maintain successful radical NPD programs? This book explains why both manufacturing and customer firms usually reject new technologies and how competitors new to the industry become successful by focusing on unnoticed customers and offering higher performance with lower costs via the radically new technologies.
Table of ContentsOrganizing Interactive Product Development. (F. von Corswant). Co-Creating Successful New Industrial Networks and Products. (M. Forbord). The Role of Personal Contacts of Foreign Subsidiary Managers in the Co-ordination of Industrial Multinationals. (R. Madureira). Life-Cycle Perspective in the Measurement of New Product Development Performance. (P. Suomala). Barriers to Strategic Innovation in Undustrial Markets. (K. Vandenbempt, P. Matthyssens). Upstream and Direct Influences on New Product Performance in European High-Tech Industrial Firms. (A.G Woodside et al.).
