Description
Book SynopsisUntil recently real people worked in real locations to conduct business, whether in large corporations, or smaller businesses. These papers consider the implications for managers directing staff who work outside the physical confines of a location using telecommunication technologies.
Table of ContentsUnpacking the Concept of Imaginary Organizations: Imaginary organizations - the extended enterprise opens new perspectives, B. Hedberg; Trust-based control, C. Maravelias; Learning from experience in imaginary organizations, M. Holmqvist; The sustainability of imaginary organizations - balancing knowledge and trust, P. Baumard. Managing Imaginary Organizations: Boundaryless organizations and organisational subjectivity, A. Yakhlef; Things that matter - a computerized system as a part of an emerging action net, L. Porsander; Organizing artificial sellers - exploring the automation of e-commerce, R. Gatarski; Building and sustaining brand equity in the imaginary organization: rationale, criteria and modeling, H. Uggla. Investigating Imaginary Organizations: Studying the imaginary and tracing net behavior - notes on methodology, S. Lundkvist, F. Sjostrand.
