Description
Book SynopsisCombining the practical and academic aspects of event management this text presents an industry perspective, with real-life event examples and contemporary and relevant case studies. It provides lecturers with a useful platform to integrate key event topics into the learning environment.
The book discusses the management process throughout the event cycle', from the pre-event planning stage; on-site delivery to the post event stage. The book is divided into 4 distinct phases, which are:The Event cycle;Before the event;Throughout the eventandBeyond the event. Within each of these 4 sections, there are 2 or 3 separate chapters, each with their own objectives.The book discusses practical and operational elements, such as project management, marketing, sponsorship deals and risk assessment, that need to be put in place both before and during the event. The final section:Beyond the event, examines current and future event trends
Table of Contents
Part I: The Event Cycle Chapter 1: The Planning Phase Chapter 2: The Event Delivery Phase Chapter 3: The Post Event and Evaluation Phase Part II: Before the Event Chapter 4: Event Research, Feasibility and Impact Analysis Chapter 5: Event Conception and Bidding Part III: Throughout the Event Chapter 6: Event Operations, Logistics and Marketing Chapter 7: Event Finance, Online Payment Solutions & Budgeting Chapter 8: Event Design and Production Part IV: Beyond Events Chapter 9: Event Trends and Issues Chapter 10: Event Careers, Human Resources and Consultancy
