Description

Book Synopsis

Reflecting proactively on a growing industry ''dilemma'', this book explores how publishing businesses can and do successfully experiment and innovate in digital publishing through collaboration.

Many sectors of publishing are still structured around print production, with digital innovation in the consumer arena generally focused on different book formats, such e-books and audiobooks, rather than on brand-new types of products. Publishers need to innovate around different sorts of content and digital formats as consumers change their media habits. However, their pricing, business and risk models, and workflows are reflective of a legacy of print publishing; and as print commands so much revenue, publishers do not want to derail their main business as they experiment. Drawing on an analysis of collaboration and network theory and four in-depth qualitative case studies in different sectors, this research suggests that collaboration, particularly engaging with the wider cre

Managing Digital Innovation in Publishing

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    A Hardback by Frania Hall

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      Book details

      Publisher Taylor & Francis
      Imprint Taylor & Francis Ltd
      Published 1/17/2024
      ISBN-13 9781032456799
      978-1032456799
      ISBN-10 1032456795
      Also in:
      Economics

      Description

      Book Synopsis

      Reflecting proactively on a growing industry ''dilemma'', this book explores how publishing businesses can and do successfully experiment and innovate in digital publishing through collaboration.

      Many sectors of publishing are still structured around print production, with digital innovation in the consumer arena generally focused on different book formats, such e-books and audiobooks, rather than on brand-new types of products. Publishers need to innovate around different sorts of content and digital formats as consumers change their media habits. However, their pricing, business and risk models, and workflows are reflective of a legacy of print publishing; and as print commands so much revenue, publishers do not want to derail their main business as they experiment. Drawing on an analysis of collaboration and network theory and four in-depth qualitative case studies in different sectors, this research suggests that collaboration, particularly engaging with the wider cre

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