Description
Book SynopsisA clash between the ideology of growth and the growth of ideas, between control and creativity, between measurement and the immeasurable, between predictability and the fickle muses of inspiration in engulfing our boardrooms.
In this scathing swipe at the institutionalised idiocy that is stifling creativity just at the time the world needs it most Gordon Torr draws from the leading lights of creativity research to demolish the myths that surround the generation of ideas in the modern organisation.
The curse of the brainstorm, the commoditisation of creative talent, the deskilling of the imagination, the startling inadequacies of management theory these and the many other horrors of idea-assassination that run rampant in creative sector companies are dissected and disembowelled in this hilarious expose of the drama that unfolds every time a new idea slides across the boardroom table.
This book sets out to address the black hole that surrounds the manag
Trade Review
"a breath of fresh air". (Financial Times, Thursday 10th April 2008)
Table of ContentsPreface. Acknowledgements.
I: THE CREATIVE INDIVIDUAL.
1. The Day the World Ran out of Ideas.
2. The Problem with Creative People.
3. Two Guys in a Garage.
4. 21st Century Snake-Oil.
5. The Biology of Inspiration.
6. The Creative Personality.
7. The Survival of the Weirdest.
8. Towards a Formula for Genius.
9. The Barbel and the Breadboard.
II: THE CREATIVE ORGANIZATION.
Introduction to Part II.
10. The Muse’s Ransom.
11. Poison in the Water-Cooler.
12. Podsnaps and Ponytails.
13. Structures and Strictures.
14. Place Matters.
15. The Road to Exit Five.
16. The Maze.
17. The Guardians of the Maze.
18. The New Patronage.
Bibliography.
Further Reading List.
Index.
