Description
Book SynopsisSince the mid 1990s political and public debates about the social responsibilities of firms have gained renewed force. Although CSR seems to be a well defined concept in management literature, in its diverse applications the CSR concept loses much of its pertinence. In Managing Corporate Social Responsibility in Action, the authors focus on different aspects of managing CSR in action to capture differences between discourse and practice. By examining the question from three angles - talking about CSR, doing CSR and measuring CSR - they attempt to make sense of the difference between practice and reality. This volume considers ways to overcome the difficulties that arise around CSR in action.
Trade Review'Corporate Social Responsibility is becoming central to corporate business strategies. Den Hond, De Bakker and Neergaard have brought together leading-edge critical analyses of key emerging issues that challenge theory and practice in this area. A "must read" to keep abreast of the field. ' Dexter Dunphy, University of Technology, Sydney, Australia '...captures the diversity of the use of the term CSR and the diversity of contributions from various disciplines and viewpoints...a good starting point for understanding CSR.' Australian Journal of Corporate Law
Table of ContentsChapter 1 Introduction to Managing Corporate Social Responsibility in Action, Frank denHond, Frank G.A.de Bakker, PeterNeergaard; Part 1 Talking; Chapter 2 The Making of Meaning in the Media, HelenaBuhr, MariaGrafström; Chapter 3 The Commercialization of CSR, KarolinaWindell; Chapter 4 Tracing the Evolution of Corporate Discourse on Corporate Social Responsibility, Frank G.A.de Bakker, ClaesOhlsson, Frank denHond, StefanTengblad, Marie-France B.Turcotte; Part 2 Doing; Chapter 5 The Bottom Line of CSR, Esben RahbekPedersen, PeterNeergaard; Chapter 6 Lost in Translation, PaulineGöthberg; Chapter 7 ‘What about me?’ The Importance of Understanding the Perspective of Non–Managerial Employees in Research on Corporate Citizenship, ElliotWood; Chapter 8 Exporting Knowledge and Values, Eirik J.Irgens, HaraldNess; Part 3 Measuring; Chapter 9 The Development of a CSR Industry, AurélienAcquier, FranckAggeri; Chapter 10 Marketing Corporate Social Responsibility in a National Context, PhilippeZarlowski; Chapter 11 Superimposition or Continuity? Corporate Social Responsibility in Non–Profit Organizations, PaoloRossi; Chapter 101 Conclusion; Chapter 12 Managing Corporate Social Responsibility in Action, Frank denHond, Frank G.A.de Bakker, PeterNeergaard, Jean–PascalGond;
