Description
Book SynopsisGood management is essential to the success of every veterinary practice. This edition contains information on leadership, the role of a manager, basic financial management, marketing, communication within the practice, and how to achieve good client compliance. It also explains the core principles involved in running a business.
Trade ReviewMany practice managers spend a considerable amount of time looking for better ways of doing thinks, more efficient methods and processes, and new ideas for making or saving money. Many also tend to question what they do and want to know how others deal with the variety of problems they encounter in pracice. It isn't a great deal of published good, realistic advice out there on how to manage a veterinary practice. We often want a one-stop shop that helps to answer our questions about day-to-day practicalities and planning our future strategies for development, expansion and increased profits. This book goes a long way towards achieving just that, crammed as it is with information, good advice and down-to-earth guidance and ideas. If you are an experienced practice manager, this book will probably not tell you anything you do not already know, although some interesting cameos may stimulate, particulary the sections on management and motivational theories, which summarise succinctly a vast body of knowledge. If you are new to the job, or planning to own your own practice, this book is essential reading and I would recommend it to my students. Catherine Coates, Veterinary Times, Vol.37, No. 16, May 7,2007
Table of Contents1. Leading change 2. Creating a successful business 3. Managing the economy in your vet clinic 4. What leaders really do 5. What does a practice manager do? 6. Effective communication: the vital link 7. Understanding your staff - what makes people tick 8. Developing your practice team 9. Marketing your practice 10. Professional retailing in practice 11. Understanding your clients 12. Achieving excellence in client service 13. Compliance: the art of making effective recommendations 14. Role of wellness healthcare in veterinary practice 15. The future of veterinary business Appendix 1 Telephone skills Appendix 2 Planning and managing effective team meetings Appendix 3 External lecturing Appendix 4 Process mapping and quality control Appendix 5 Setting fees in practice Appendix 6 Practice promotional literature Appendix 7 Conducting market surveys Index
