Description

Book Synopsis


Table of Contents
  • 1. Introduction
  • 2. The firm and Its Goals
  • 3. Supply and Demand
  • 4. Demand Elasticity
  • 5. Demand Estimation and Forecasting
  • 6. The Theory and Estimation of Production
  • 7. The Theory and Estimation of Cost
  • 8. Pricing and Output Decisions: Perfect Competition and Monopoly
  • 9. Pricing and Output Decision: Monopolistic Competition and Oligopoly
  • 10. Special Pricing Practices
  • 11. Game Theory and Asymmetric Information
  • 12. Capital Budgeting and Risk
  • 13. The Multinational Corporation and Globalization
  • 14. Government and Industry: Challenges and Opportunities for Today’s Manager
  • 15. Managerial Economics in Action

Managerial Economics Global Edition

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    £77.89

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    RRP £81.99 – you save £4.10 (5%)

    Order before 4pm today for delivery by Tue 7 Jul 2026.

    A Paperback by Paul G. Keat, Philip Young, Steve Erfle

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      View other formats and editions of Managerial Economics Global Edition by Paul G. Keat

      Publisher: Pearson Education
      Publication Date: 3/14/2013 12:00:00 AM
      ISBN13: 9780273791935, 978-0273791935
      ISBN10: 0273791931
      Also in:
      Business, Finance & Law Economics

      Description

      Book Synopsis


      Table of Contents
      • 1. Introduction
      • 2. The firm and Its Goals
      • 3. Supply and Demand
      • 4. Demand Elasticity
      • 5. Demand Estimation and Forecasting
      • 6. The Theory and Estimation of Production
      • 7. The Theory and Estimation of Cost
      • 8. Pricing and Output Decisions: Perfect Competition and Monopoly
      • 9. Pricing and Output Decision: Monopolistic Competition and Oligopoly
      • 10. Special Pricing Practices
      • 11. Game Theory and Asymmetric Information
      • 12. Capital Budgeting and Risk
      • 13. The Multinational Corporation and Globalization
      • 14. Government and Industry: Challenges and Opportunities for Today’s Manager
      • 15. Managerial Economics in Action

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