Description
Book SynopsisHelps you make sense of complex business concepts and explains to you in plain English how Managerial Economics enhances analytical skills, assists in rational configuration, and aids in problem-solving.
Table of ContentsIntroduction 1
Part I: The Nature of Managerial Economics 9
Chapter 1: Managerial Economics: Taking Care of Business 11
Chapter 2: Supply and Demand: You Have What Consumers Want 23
Chapter 3: Calculus, Optimization, and You 39
Part II: Considering What Side You’re On in the Decision-Making Process 55
Chapter 4: Using the Elasticity Shortcut 57
Chapter 5: Consumer Behavior: A Market for Anything? 73
Chapter 6: Production Magic: Pulling a Rabbit Out of the Hat 91
Chapter 7: Innovation and Technological Change: The Future Is Now 109
Chapter 8: Production Costs: Where Less Is More 121
Part III: Recognizing Rivals: Market Structures and the Decision-Making Environment 137
Chapter 9: Limited Decision-Making in Perfect Competition 139
Chapter 10: Monopoly: Decision-Making Without Rivals 161
Chapter 11: Oligopoly: I Need You 181
Chapter 12: Game Theory: Fun Only if You Win 203
Chapter 13: Monopolistic Competition: Competitors, Competitors Everywhere 223
Chapter 14: Increasing Revenue with Advanced Pricing Strategies 235
Part IV: Anticipating Surprises: Risk and Uncertainty 261
Chapter 15: Risk Analysis: Walking Through the Fog 263
Chapter 16: Using Capital Budgeting to Prepare for the Future 285
Chapter 17: Principal–Agent Issues and Adverse Selection: Can Everyone Agree? 299
Chapter 18: Rules, Rules Everywhere: Government and Managerial Decision-Making 315
Part V: The Part of Tens 333
Chapter 19: Ten Critical Concepts 335
Chapter 20: Ten Managerial Mistakes and How to Avoid Them 343
Index 351
