Description
Book SynopsisTruett and Truett''s Eighth Edition shows how to use economic analysis to solve problems and make effective decisions in the complex world of business. The highly successful problem-solving approach, clear and accurate presentation of economic theory, and outstanding cases combine to make the best presentation of managerial economics yet.
Table of ContentsPart 1 The Firm and Its Environment
1 Introduction, Basic Principles, and Methodology 1
2 Revenue of the Firm 33
3 Demand Analysis and Estimation 98
4 Economic Forecasting 142
Part 2 Production, Cost, and Profit Maximization
5 Production Analysis 176
6 Cost of Production 220
7 Profit Analysis of the Firm 279
Part 3 Markets and The Behavior of The Firm
8 Perfect Competition and Monopoly: the Limiting Cases 346
9 Monopolistic Competition and Oligopoly 375
10 Games, Information, and Strategy 419
11 Topics in Pricing and Profit Analysis 451
12 Factor Markets and Profit-Maximizing Employment of Variable Inputs 514
Part 4 Analysis of Project Decisions
13 Fundamentals of Project Evaluation 553
14 Risk in Project Analysis 585
Part 5 The Firm and The Public Sector
15 Economics of Public Sector Decisions 623
16 Legal and Regulatory Environment of the Firm 652
