Description

Managerial Decision Making is an essential and insightful title that brings together classic articles on the subject of behavioral decision research. Professor Don Moore has selected the seminal articles that are the cornerstone of a discipline that has exploded in both productivity and influence. It covers Herbert Simon's groundbreaking work on bounded rationality, as well as important papers on anchoring, the bias of framing, the problem of overconfidence, the preference for fairness, emotional influences and the strengths and weaknesses of human intuitive judgement. This research review will appeal to a wide readership as decision research plays an important role in such diverse areas as business, marketing, law, finance, medicine and public policy.

Managerial Decision Making

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£266.00

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Hardback by Don A. Moore

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Managerial Decision Making is an essential and insightful title that brings together classic articles on the subject of behavioral decision... Read more

    Publisher: Edward Elgar Publishing Ltd
    Publication Date: 28/02/2011
    ISBN13: 9781848441019, 978-1848441019
    ISBN10: 1848441010

    Number of Pages: 608

    Non Fiction , Business, Finance & Law

    Description

    Managerial Decision Making is an essential and insightful title that brings together classic articles on the subject of behavioral decision research. Professor Don Moore has selected the seminal articles that are the cornerstone of a discipline that has exploded in both productivity and influence. It covers Herbert Simon's groundbreaking work on bounded rationality, as well as important papers on anchoring, the bias of framing, the problem of overconfidence, the preference for fairness, emotional influences and the strengths and weaknesses of human intuitive judgement. This research review will appeal to a wide readership as decision research plays an important role in such diverse areas as business, marketing, law, finance, medicine and public policy.

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