Description

Book Synopsis


Table of Contents
Preface. Abbreviations and Acronyms. 1. Managing Electronic and Digital Media. 2. The Media Business Environment: Markets, Business Models, Mergers, Alliances, and Partnerships. 3. Ethics of Management. 4. Theories of Management. 5. Financial Management. 6. Managing Personnel. 7. Audiences and Audience Research. 8. Content: Strategy and Distribution. 9. Marketing. 10. News and News Management. 11. Regulatory Influences on Media Management. 12. Technology Influence on Media Management. 13. Media Management: The Manager/Leader/Entrepreneur. Glossary of Key Terms. Index.

Management of Electronic and Digital Media

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    A Paperback / softback by Alan Albarran

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      Publisher: Cengage Learning, Inc
      Publication Date: 01/01/2016
      ISBN13: 9781305077560, 978-1305077560
      ISBN10: 1305077563

      Description

      Book Synopsis


      Table of Contents
      Preface. Abbreviations and Acronyms. 1. Managing Electronic and Digital Media. 2. The Media Business Environment: Markets, Business Models, Mergers, Alliances, and Partnerships. 3. Ethics of Management. 4. Theories of Management. 5. Financial Management. 6. Managing Personnel. 7. Audiences and Audience Research. 8. Content: Strategy and Distribution. 9. Marketing. 10. News and News Management. 11. Regulatory Influences on Media Management. 12. Technology Influence on Media Management. 13. Media Management: The Manager/Leader/Entrepreneur. Glossary of Key Terms. Index.

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